Trident Group Unveils Innovation-Driven Growth Strategy and Premium Design Collaborations at Bharat Tex 2026
Trident Group unveiled its innovation-led growth strategy at Bharat Tex 2026, highlighting advanced research, digital transformation, premium home décor collaborations, sustainable manufacturing, and retail expansion. The company reinforced its commitment to global leadership in home textiles through innovation, design excellence, and long-term value creation while strengthening India's position in the international textile industry.
The event was attended by Union Minister of Textiles Giriraj Singh, Padma Shri Dr. Rajinder Gupta, Member of Parliament in the Rajya Sabha and Chairman Emeritus of Trident Group, and Neha Gupta Bector, Chairperson of myTrident, highlighting the company's growing role in India's expanding global textile presence.
Building on a resilient financial performance during FY27 despite challenging global market conditions, Trident Group reaffirmed its commitment to unlocking the full potential of its existing manufacturing assets while accelerating digital integration across operations. The company is also strengthening its research and development capabilities to drive the next phase of growth and maintain a stable revenue base in an increasingly competitive international market.
To reinforce its innovation ecosystem, Trident has established a dedicated Innovation Cell and invested more than INR 100 crore in advanced research and development and environmental performance initiatives. Supported by a portfolio of more than 17 patents and 147 trademarks, the company's innovation platform is developing next-generation fibre blends, functional finishes, and high-performance yarns designed to meet the demands of premium and niche global markets.
Sharing his vision during Bharat Tex 2026, Padma Shri Dr. Rajinder Gupta, Member of Parliament in the Rajya Sabha and Chairman Emeritus of Trident Group, said that India is no longer merely participating in the global textile conversation but is actively shaping its future. He stated that Bharat Tex has emerged as one of the world's most significant textile platforms within just three editions by bringing together the complete textile value chain and creating exceptional opportunities for global brands, buyers, innovators, and manufacturers to collaborate. He added that Trident believes the future of the textile industry lies at the intersection of innovation, design, and craftsmanship. Through "The Expression of Living," the company aims to demonstrate how purposeful innovation and world-class design can redefine modern living while carrying India's rich creative heritage to international markets. He also emphasized that Trident's partnership with the National Institute of Fashion Technology is central to strengthening India's design ecosystem, nurturing emerging design talent, and expanding the global reach of Indian creativity.
As part of this broader vision, myTrident, the flagship home décor brand of Trident Group, introduced its upcoming festive collections along with new home décor ranges. The company also unveiled Torani for myTrident, marking designer Karan Torani's first home décor collaboration, alongside the second edition of Shivan & Narresh for myTrident. These launches reflected the brand's expanding focus on design-led collaborations that combine contemporary creativity, Indian craftsmanship, and cultural storytelling to shape the future of premium home décor.
Speaking about the new collections and partnerships, Neha Gupta Bector, Chairperson of myTrident, said that the theme "The Expression of Living" represents the belief that every home is an extension of personal identity and every space should tell a unique story. She said the showcase combined thoughtful design, craftsmanship, and creativity to demonstrate how home décor is evolving beyond functionality into a medium of personal expression. She added that collaborations with Karan Torani and Shivan & Narresh, together with the latest festive collections, reflect myTrident's vision of creating living spaces that celebrate individuality while remaining deeply rooted in Indian design traditions and craftsmanship.
Rajneesh Bhatia, Chief Executive Officer of myTrident, said Bharat Tex 2026 demonstrates India's growing influence in the global textile industry, with the exhibition now comparable to international textile events that have existed for decades. He announced that myTrident plans to expand its retail network from the current 7,000 touchpoints to 10,000, strengthening its position as one of India's leading home furnishing brands while expanding its domestic market presence. He further stated that the company is focusing on significant growth opportunities in the hospitality, restaurant, café, and institutional segments, where it aims to secure the largest market share, while simultaneously expanding its gifting solutions portfolio.
Through "The Expression of Living," Trident Group brought together innovation, design, and craftsmanship under a unified vision at Bharat Tex 2026, reinforcing its position as one of India's leading home textile companies. The company reaffirmed its commitment to purposeful innovation, world-class design, manufacturing excellence, and sustainable value creation as it enters a new phase of growth, carrying India's creative heritage to homes and markets across the world.
Trident Limited, the flagship company of Trident Group, is headquartered in Ludhiana, Punjab, and operates as a vertically integrated manufacturer of textiles, including yarn, bath linen, and bed linen, as well as wheat straw-based paper. The company's towels, yarns, bed sheets, and paper products have earned global recognition and serve millions of customers in India and international markets. Trident remains one of India's largest home textile manufacturers, supplying national, captive, and retailer-owned brands while receiving numerous awards from customers, vendors, and government institutions for product quality, social responsibility, and environmental stewardship. The company operates across three major business segments—Textiles, Paper, and Chemicals—with manufacturing facilities located in Punjab and Madhya Pradesh.
myTrident, the flagship home furnishing brand of Trident Group, serves customers across luxury, premium, and everyday segments with a product portfolio that includes bed sheets, towels, pillows, bathrobes, top-of-bed collections, and other home furnishing products. Built on design, innovation, sustainability, and customer-focused development, the brand continues to establish new benchmarks in the home textile industry, with its products featured across leading hotels throughout the country.
The announcements made at Bharat Tex 2026 underline Trident Group's long-term strategy of combining technological innovation, sustainable manufacturing, premium design, and strategic collaborations to strengthen its leadership in the global home textile industry while expanding India's influence in international textile markets.

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